THE EARTH HAS A SOUL AND A VOICE THAT NEED TO BE LISTENED TO. THIS IS WHAT RUGE DOES ON PRINCIPLE WITH REGARD TO THE LAND ON WHICH IT IS SITUATED AND WHICH IT CULTIVATES WHILE RESPECTING THE NATURE WHICH THE EARTH CAN GIVE. NOTHING FORCED; SIMPLY COOPERATION, CREATING A BOND BETWEEN MAN AND LAND, BRINGING THEM TOGETHER IN A SINGLE VOICE WHICH, IN UNISON, PRODUCES ELEMENTS THAT ARE UNIQUE, ALWAYS DIFFERENT FROM ONE ANOTHER. EXPERIENCE AND TECHNOLOGY ARE MERELY MEANS WHICH MAKE IT POSSIBLE TO LOOK TO THE FUTURE WITHOUT EVER LOSING SIGHT OF THE WISDOM OF THE PAST.